With this new and better design and brand language we have a chance to create this change in perception of quality in order to not only maintain the number one status but grow into new areas, markets and demographics. Because that’s what’s in a TROJKA Bottle: a vodka product that is of a higher quality than what people might have felt when they looked at it so far. We want them to look at the brand and think: this is a good quality product. The main goal was not to change the brand it was about using design to change the perception that the user has about the quality of the product. We made everything from subtle logo changes, to the proportions of the red star, to the barcode on each product more consistent, cleaner, bolder. They might not even notice that anything has changed at all we simply want them to think: this looks good. Yet, everybody who knew the product will still recognize it immediately. We tweaked every single element except the glass bottle to make it feel new and fresh. Nothing on the new TROJKA Brand is the same. So while redesigning the brand, we had to be extremely careful to work gently around all the edges with a little pick and not going at it with a massive hammer. You don’t want to kill that status, but at the same time you want to take it to the next level. The main challenge was to change everything while keeping everything intact ) TROJKA Vodka Liquors are the number one spirit in Switzerland and are immensely popular in other countries as well. What was the main challenge working on the Trojka Vodka Re Design? Description, Tasting Notes, ABV, Food Pairing, Price, Rating, Reviews, and more. Design can convey quality, but again it can’t cover up crap because there are more factors that make humans define what a ‘quality’ product is. The song is included in the number of so-called 'coachmen songs' - sustainable name of Russian songs about coachmen. I see design as an enhancer: design can make a good object great and it has the ability to be the key factor when it comes to differentiating similar products. If something is crap, then good design doesn’t make it good. Of course it can also work the other way around. It has the power to make something more functional, more useful, and more loved. Design is a foundation that differentiates objects and things from one another. You encounter design everywhere: in nature, in products, even in behaviour. theyre a bit stronger than the red defqons ive tried rolls royce PINK FLUGELS THERES A DODGY BATCH GOING ABOUT. Available as of January 2018.įS Parker Creative Director Hannes Sigrist - Thompson ĭesign to me is the basis of everything. We got a stunning result and we are happy and proud to show to you the finished NEW Trojka Vodka Design. Make it NEW buy keeping it the same Brand. In cooperation with our Agency FS Parker the briefing was quite clear. We thought that for this occasion we should renew/ refresh our Brand. 2018 Diwisa will celebrate the 100th anniversary. Trojka Vodka Green and Red made it to ALL TIME HIGH sales within the Swiss Market. The success story with the Brand started with a Pure Grain Vodka 40%. Diwisa Distillerie Willisau SA registered the Brand “Trojka Vodka” back in 1994.
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